Research: Understanding the convenience store shopper

Key findings from the 2009 USA Convenience Store News: Realties of the Aisle report include: 

•  53% of households said they shop at a C-Store because it is the most convenient location
• 73% of households said they shop at a C-store because of its operational excellence (eg “I can find what I want quickly)
• The most popular time to frequent a convenience store is between 1- 4pm