The resilience of the convenience shopper has shown again in the latest Nielsen Petrol & Convenience results.
The 4WE 15/02/09 showed 7.2% growth trend (see graph below).
(Source: Nielsen ScanTrack Convenience)
Remedies Products have continued to perform very well and ex-warehouse sales in April reflected the growth in P&C.
Darryl Jackson, Remedies General Manager, said “We are very pleased to see that our core business, Petrol & Convenience, is performing well. Remedies Medicines & La Fresh Wipes & Gels are on the increase as consumers identify with market leading brands packaged into formats that suit them.”
“Impulse healthcare is very much about the brands. The market leading brands make the decision process simple for the consumer. Brands are particularly important when it comes to healthcare as consumers are skeptical about the trust worthiness of ‘no-name’ brands. Trust is a vital factor and should never be underestimated,” he added.