Remedies Herron Rebrands Ready for Massive Television Campaign.

Remedies has worked closely with Herron Paracetamol to rebrand the Remedies Herron Paracetamol 2 Pack.

“Remedies offers a unique and highly effective way for healthcare brands to interact with consumers. Given the excellent brand exposure and opportunity for product trial, it was important that the Remedies Herron pack was brought into line with Herron’s overall pack redesign. The change is particularly timely given Herron’s massive Above-the-Line Campaign which started on 24 April,” said Louise Campbell-Smith, Remedies Creative Designer. (Details of the campaign below).

Lyndon Catzel, Remedies Director of Operations, added “Now consumers can easily make the link between the convenience pack and the larger packs that are available in pharmacy andgrocery. This obviously assists in generating incremental sales which is a major benefit for thebrand owner and retailers. Overall, it is a clear win-win and we are pleased that the pack looks fantastic!”

 Herron Campaign Outline: 

 It started with sponsorship billboards appearing on the Seven Network at the start & end of the St Kilda vs Port Adelaide AFL match. The first burst of the campaign focuses on HERRON Paracetamol being Australian made & owned.

− The campaign fired up in earnest on Sunday 26th April with the 15 second TV commercial starting off on 'Weekend Sunrise' for early birds. The sponsorship kicked in that afternoon when the Blues played the Doggies on the Seven Network AFL Game of the Day with billboards at the start & end, as well as spots throughout.

− Additional HERRON Paracetamol TV commercials will be included in shows like 'Today', 'Sunrise', '60 Minutes', 'Two & A Half Men', 'Brothers & Sisters', 'Thank God You're Here', 'The Mentalist', 'Getaway', 'Grey's Anatomy', 'Desperate Housewives', 'Packed to the Rafters', 'All Saints' & 'Better Homes & Gardens', to name but a few.

− In essence, if you watch prime time television in any of the capital cities, Tasmania & East Coast Regional areas on either the Seven or Nine Networks, you'll see the campaign on air.

− The campaign runs for the duration of the AFL season (until the end of September) with the weekly schedule continuing for a few weeks beyond that.