Remedies Group announced the launch of a new consumer marketing campaign to promote the benefits of its products to consumers.

The campaign is all about the "problem", highlighting the primary purpose why people buy Remedies-relief for their immediate health issue. Louise Campbell-Smith, Head of Creative said, "Brands are becoming more than just things that label. They are things that can behave in the same way that people and personalities do," she explains. "In the case of Remedies, the brand represents a mind set. We understand that our target market is very much about living today, not so much about what is going to happen in a week or month from now."

Darryl Jackson added, "Our research shows that Remedies is a solution. The brand is a partnership with real people."  He added, "We recognise that we need to engage with our audience on their terms. At the end of the day, it's all about them and we need to work with that."

The campaign will include a series of shelf talkers and wobblers to be affixed to the Remedies Display in store.