Health and beauty care was the category that achieved the highest success rate for new products. More than half (55 percent) of the new HBC products reviewed by C-Store retailers were still being sold after six months of introduction. The next most successful category for new products was candy and gum (46 percent), followed by tobacco and salty snacks (both at 41 percent). 

Source: 2009 CS NEWS NEW PRODUCT
DEVELOPMENT SCORECARD